Whether a person should use social media platforms for marketing is quite a hot topic. Many consider that everyone is fair game, others are appalled while others say it simply doesn’t work anyway.
My take is that it’s not the platform that matters but one’s conduct and ethical practices on a relational basis. In other words are you genuinely trying to help in an ethical way appropriate to the situation or just trying to take advantage.
The simple rule of thumb is to give people online (regardless of the type of site) the same respect and consideration you would or a least should, to people off line.
If you’re going to a social party to build friendships that’s fine it’s not a time to try to do business. However if you’ve taken the time to build a friendship then it’s quite appropriate to give help and advice to those who want or need. It’s also fine to recommend a product to those you think would benefit from it if the occasion permits. Basically build an appropriate relationship in an appropriate way first.
A Great Tool For Marketing On Facebook
The video above is typical of the reviews about a company called Synnd that have made Social Media Science an art form. Mike Alter expounds their virtues and the benefit he has found. I have to agree. So much so that I have become a life long member.
Conclusion about whether One Should Do Marketing On Facebook
This has to be a definite YES BUT. Just like any social interaction that has the objective of selling, trust must be gained first. Don’t just get a large following for the sake of it, rather build real friendships with people of influence. Both the resources above touch on this subject and are very valuable to the online marketer.