Whether you love or hate Google, there are 2 things that will determine your success in ranking in their search engine results if that’s one of your online marketing strategies:
1. What you do in response to what they ask for
2. What you do in response to what they do
At the end of the day it’s their search engine and they will do what they want and need to do to be successful. If you want to ride their wave of success you need to understand how to position yourself and ride the wave with the right approach and technique. No amount of complaining is going to give you success.
This blog aims to help you achieve success online by looking at various online marketing strategies that can help.
So to get the ball rolling we’re going to look at Google’s latest algorithm update which is called the “Penguin” update. It came out on April 24th 2012 and here’s a video explaining what it’s about.
So what are some of the experts saying about Google’s Penguin update?
These experts have done some serious research and analysis and include 5 tips on how to move forward. Tip number 5 is of great importance and frequently the one that is a stumbling block to success. Read all the details on their site here
SEO Training SW
Roy Reyer, the founder of SEO Training SW, helps to bring clarity of understand by answering the questions, “So what is Google Penguin?” and “What does the Google Penguin update target?” His company has the distinction as being the #1 SEO Training firm in the USA by TopSEOs.com, so he’s very knowledgeable and worth following. You can read his article here.
Rosalind Garner is one of the guru’s of the internet marketing world and gives her take and approach to the update. Her post heading on the subject is quite revealing, “Pandas, Penguins and Why I Don’t Do SEO”. She outlines very clearly my thoughts on the matter – stop whining. Her strategy for marketing is a winner and overcomes the whole issue of Google and the problems some people have with them. Read her article to learn online marketing strategies and be wise!
What’s the solution?
Be passionate about doing things Google’s way and doing it well. Give quality content and don’t use any shady techniques. Accept that people who don’t care about quality have caused Google to have a massive clean up problem and that it’s going to be a roller coaster ride for a good few years. If you can’t stand the heat get out of the kitchen!